HTC, the Taiwan-based smart phone company, invested $300 million in Beats, Dr. Dre’s booming headphones/audio company. However, Beats will remain autonomous, even though HTC now owns 51 percent of the company.

Jimmy Iovine, co-founder/chairman of Beats and chief executive at Interscope records, said this about the partnership in a recent interview:

“Getting Beats audio into HTC phones is one of the first things we’re going to do. We are going to be in business with HTC and  they’re going to help us and were going to help them in every way they can. And you’ll see Beats audio in just about every phone or tablet they want it to be in, but they know what we’ve built and respect the brand and will help us continue to innovate and push Beats further.”

The report also said HTC expects to have Beats in a smart phone by the end of the year. Also, Beats current relationships with HP and Chrysler remain intact and Beats will still be compatible with Apple products.

via [LA Times]


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