NYC-based art collective Bleed Electric returns to the forefront with their latest release, “Gravity.” The track is an experimenatl pop/rap tune that blends insightful raps and soul-stirring melodic runs. Against a dark synth-driven backdrop, the emcee explores the depth and space of life while using gravity as a perspective. The track is threaded by a rich, melodic chorus that is layered and hypnotic, which complements the profound verses.
The song is accompanied by gripping, stylized visuals that blend live action with CGI and AI with a profound underlying theme. From dreamy, atmospheric landscapes, retro-futurian and social construct-defying motifs, the collective stirs up the pot and leaves viewers with something to ponder on
Produced and directed by MUG5 — creative director, pioneer, and founder of New York Creative Agency RIOT — Bleed Electric represents a decade-long experiment in Future Fresh and cinematic storytelling. MUG5 has directed campaigns and productions for global brands while continuing to pioneer experimental work in music, art, photography and film.
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