Welcome to TWIB’s Weekly Top 10 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Again, we promise to bring you the best from high to low budget, to animated to DIY and first and foremost, the most creative visuals we can source.
Read on the previous editions HERE.
Hua Li 化力 – “Cherrier”
Hua Li 化力 leads the top video playlist this week with her latest release titled “Cherrier“. The pop-infused bouncy track is ripe with rich synths, warm textures and punchy drums underpinned by her distinct airy melodic runs and heartfelt lyrics that dwell on the pleasures of self-discovery. The accompanying self-directed visual was shot by Simona Lepadatu in DIY style using the classic 8mm camcorder which lends its strengths to Hua Li 化力‘s nostalgic lyrics about her time in the Plateau in Montreal.
Luke ATME – “Pull Me Closer”
Rising Italian singer/songwriter Luke ATME pours his heart on wax in his new single “Pull Me Closer”, a mellow afrobeats/pop infused jam that centers on the aftermath of a breakup. The video has a cinematic and somewhat solemn feel as it uses eye-popping lighting, performance shots and suggestive motifs that add an extra sultry touch.
KYRO – “For The Night Freestyle”
KYRO delivers the performance visual for his song “For The Night Freestyle”, a vibrant drum kick-driven jam that sees the rapper reflecting on his childhood and not-so-glorious upbringing. Despite the hardship, he still found his way from the rumble to become a better man.
KYRO – “STFU”
KYRO‘s “STFU” is an upbeat, rebellious track that is specifically for the ragers and lovers of vibrant edgy rap. Over the dark and gloomy soundscape, KYRO delivers a fiery performance ripe with expressive flows and unapologetic lyrics that will hype up the party. The video is a blend of performance shots and engaging visual effects that capture the sentiments of the track.
Dax – “Catch the Rain”
Dax returns with another heartfelt track in the form of his new release “Catch the Rain”. The piano-driven tune dives into the concept of having faith in God no matter how difficult the pain is. Dax digs deep into his emotions as he continues to find solace from the craziness of the world.
TOUSSAINT MORRISON – “And Then the Sun Came Out”
TOUSSAINT MORRISON shares the visuals for “And Then the Sun Came Out” taken from his forthcoming The Very Best of Ricky + Jane. The mellow piano-laden track centers around the dynamics of life, love and relationships and the varying emotions that ebb and flow alongside time and space. The visual itself is a brilliant engaging effort that follows the artist in different spots as he tries to recollect his long-lost memories.
Trip x MKofi – “END NOW.”
Producer Trip and rising artist MKofi team up for “END NOW,” a heartwarming piece that dives into raw unfiltered emotions that come with love. Over a sombre and solemn backdrop, MKofi reflects on his life and the many events that led him to where he is now. The accompanying video is a blend of performance shots and pff-kilter effects that tap into the rapper’s troubled mind state.
Josh Clarke – “Toronto Artist Josh Clarke Remixes Tina Turner’s “What’s Love Got to Do with It”
Toronto Artist Josh Clarke flips Tina Turner’s “What’s Love Got to Do with It” into his own. Over the bright and groovy soundscape, Josh embodies the spirit of the original and adds his twist with afrobeats and dancehall elements. Armed with his rich vocal runs and heartfelt lyrics, he reassures his love that he is ready to go the extra mile to make her happy. The visual is engaging and captures Josh in different locations as he performs the track.