Welcome to TWIB’s Weekly Top 10 Videos. This is a segment where we look at some exceptional visuals from various acts around the globe. The music video format has been around for decades, through the 90s and 2000s, it has taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but highlight some creative visuals that pop up on our radar.
Again, we promise to bring you the best, from high- to low-budget, animated to DIY, and, first and foremost, the most creative visuals we can source.
Read on the previous editions HERE.
EB Rebel – “Buenas Noches”
Dallas, Texas-based emcee/songwriter/producer EB Rebel unveils the visuals for their song “Buenas Noches,” taken from their forthcoming EP Play At Your Own Risk due in spring this year. The single is an empowering anthem that focuses on the adrenaline rush of creating and putting in work to achieve one’s goals and dreams. Over an energetic and punchy soundscape, EB Rebel delivers an action packed performance ripe with passion and intent. The visual style taps into the energy and captures EB Rebel’s expressive performance style.
Daemon – “Megalodon (Top Of The World)”
St. Louis emcee Daemon continues to wow audiences with his energetic and forward-thinking raps. His new effort, “Megalodon (Top Of The World),” displays vocal dexterity, lyrical prowess, and musicality. Here, Daemon flows effortlessly over the lively jazz-soul soundscape comprising punchy drums, anthemic horns and gripping vocal samples. The accompanying visual directed by Will Reasoner is a mix of animation, long shots, performance clips and dynamic set pieces that sees Daemon traversing different life scenarios with multiple background characters acting independently and interacting with him along the way. “Megalodon (Top Of The World)” is the first single from his forthcoming album Euphonic.
Naya Yeira – “Hopefully”.
Jakarta-born, London-based rising star Naya Yeira shares with us the visuals for her new single “Hopefully.” The Superbeats-produced alternative R&B/hiphop infused track is a powerful tune that explores human resilience and the concept of following through to make things work. The production is dynamic and edgy, while Naya Yeira’s distinctive vocal tone, unapologetic demeanour and sultry melodic style runs the gamut. The visualiser for “Hopefully” uses several motifs to capture disconnection, internal chaos and the processor finding balance within a distorted reality. Shot in a raw, DIY style with a futuristic edge, it creates a uniquely intense and emotive visual. The track is a collaborative creation, co-written by Naya Yeira, Superbeats, Té Eugene, and Joe Gosling, with production by Superbeats.
AMANZI – “In The Dark”
Eclectic soul-singer/songwriter AMANZI delivers the lyric visualizer to their new track “In The Dark.” The Brighton-based South African singer delivers a powerful and soul-stirring performance that is ripe with electric melodic runs and heartfelt lyrics that explore true love and connection with that special someone. The track is a brilliant blend of soul, jazz with retro Motown vibes.
Dax – “i hate that i love you”
Prolific singer/rapper/songwriter Dax tackles a delicate issue in his new release “i hate that i love you.” The track explores the issue of abortion from a man’s perspective and sees Dax playing the role of a man whose partner decided to take matters into her own hands without his inclusion. The production is a smooth mix of guitar licks with pounchy drums underpinned by Dax’s engaging storytelling skills that puts listeners right in the mix of the action. The visual style continues the standard Dax has set with his cinematic music videos.
Sean Haefeli – “Battle Cry”
Multi-faceted singer.Songwriter Sean Haefeli taps into his blues/Gospel/jazz/hiphop background to deliver this powerful ballad titled “Battle Cry.” The track is a dynamic piece that showcases his versatility and knack for bridging the musical gaps between eras and genres. The slow build-up, soaring of vocals and instrumentation to the gripping chorus and melodic rap verse all add up to create this genre-bending and insightful piece that touches the soul. The visual presentation captures Sean Haefeli and his band in the studio doing what they do best.
Mychelle – “Sweet Nothings”.
Hackney-born and raised singer-songwriter Mychelle‘s latest release, “Sweet Nothings,” is a heartfelt and empowering track that taps into the singer’s resilience. Inspired by her life experiences, she reflects on standing on business and cutting loose someone who became an anchor in her life. Over a plucky and upbeat soundscape, Mychelle runs through the possible outcomes and ultimately decides to move on in order not to make the same mistakes. The visual style takes the form of a mini documentary/day in the life as we see the singer displaying her athletic skill as a footballer on the soccer pitch with the rest of her team. The motif here is the sisterhood spirit and bonding that brings people of different backgrounds together.
When speaking on the song, Mychelle stated, “This track is for anyone that is over the Sweet Nothings that come out of someone’s mouth. They’re not going to work this time. Go away.”
Dré Six x KitschKrieg – “Mad About You”.
Berlin-based music visionaries KitschKrieg enlist rising East London singer-songwriter Dré Six on their latest single, “Mad About You.” The guitar/synth-driven piece starts with a sparse arrangement that is underpinned by Dré Six’s distinct melodic flow and vivid, heartfelt songwriting. Here, the singer looks at heartbreak and the difficulties in coming to terms with the aftermath of an emotional breakup. The track is quite an interesting one as it strays from the expected and blends alternative elements with experimental aesthetics and rich melodic arrangements. The accompanying visuals uses performance shots of Dré Six as he sits and contemplates about the next steps to take to cure his heartache.
Uwade – “What We”re Made Of”
Nigerian-born, North Carolina-raised musician and academic scholar Uwade shares with us the visuals for her song “What We”re Made Of.” Armed with a rich and soul-stirring, and expressive vocal tone, Uwade delivers a brilliant piece that explores human connection, love and growing friendship. The visual style has a retro grainy VHS-styled tone and uses performance shots of Uwade with lots of light streaks and moody tones.
“What We”re Made Of” is the first single from Uwade’s forthcoming album Florilegium, which can be pre-ordered here.
Myer Clarity – “Local Know-It-All (Cherry Pop Freestyle)”
Hard working rapper/singer/songwriter Myer Clarity flexes his lyrical muscles in “Local Know-It-All (Cherry Pop Freestyle).” The production is soulful and reflective and is inspired by the trend of drumless beats and the act of freestyle records that permeate the social media space. Here, Myer Clarity approaches it with a blend of seriousness and tongue-in-cheek while hitting the bullseye with his wit and no-holds-barred lines.
Stream on Spotify.