Emerging rapper/producer who goes by the moniker Kontent shares his new single “New Reality” and its accompanying visual. The LA-based artist digs deep into the state of affairs of the world post covid pandemic compared to the good old days and the unpredictable effects it had on humans in general. Over a bright piano-laden backdrop, he delivers an engaging performance ripe with insightful and relatable lyrics sharing his own experiences. After his last single “J.R.” in 2020, “New Reality” marks Kontent’s first single of 2021.
For the visuals, he links up with director Hector Rodriguez to help bring his vision to the screen. The visual is cinematic, expressive, and strays from the norm with its retro-pop aesthetics and off-beat set pieces. The use of moody motifs and varied performance shots of Kontent sure gives the visual a different and unique feel.