Beats by Dre has been moving forward at an incredible pace, setting standards in the industry in terms of design and sound quality…hate them or love them…it’s impossible to hide from the brand.
Yesterday Beats Electronics announced they’l be venturing on to Bluetooth headphones market place, and most importantly unveiled a new line aimed at the jet setters, “The Executive Line”…a new design looking sleeker with that brushed aluminum finish, what looks to be a mix between the Studios & the Pro line.
I am digging it, as the brand does show their refinement and expertise in the materials used and engineering…I purchased the original studios a few months after they where released, and although they still sounds GREAT, the construction of the headphones is pretty poor, as they are falling apart. Tempted to upgrade to these ones now…and I am far from a Jet Setter.
Aside from announcing its entrance into the portable Bluetooth speaker category today, Beats Electronics has also launched its first new set of headphones post-Monster. Aiming to cater to the jet-setting business crowd, the company is classing things up with its (finally released) $300 Executive noise-cancelling over-ears. The design of the headphones seems to be a blend of the Mixr and classic Studios, wrapped in brushed aluminum that’s complimented by dark gray leather pads and the requisite “b” on each earcup. Requiring two AAA batteries for power, these active cans (read: they don’t work passively) are rated to last up to a healthy 25…
…hours. The Active noise-cancellation functionality is aided along by two microphones inside the headphones that automatically adjust the effect depending on your surroundings. That said, we’d be remiss not to note that ANC is always enabled, as it’s tethered to the power — you know, to help avoid making your head ring from the likes of jet engines and subway cars. A detachable 3.5mm cable is included, featuring a 3-button in-line remote and mic and a right angle jack on its end. While we’re fans of 90-degree jacks, we found that this one couldn’t plug into our cased iPhone 5 fully, rendering the remote useless. Lastly, you’ll notice from the photo above that the earcups on this pair thankfully fold flat, allowing for easier storage that its Solo and Studio siblings in a briefcase and the like.