Wu-Tang To Release Single Copy Of Secret Album
I have to hand it to Wu-Tang. They play to release their secret double album and show it only in exhibitions as a piece of fine art.
Wu-Tang Clan have been at the forefront of some of the most outrageous hip-hop spinoffs (video games, merch, all that) but a hand-crafted capsule kept in Morocco which contains an album they’ve recorded in secret – The Wu: Once Upon A Time In Shaolin – and that which they value in to seven figures is probably the most outrageous of them all.
We’ve seen a lot of unusual launches by big name brands of musicians (Beyonce‘s latest album album, for example, whimsically unleashed on the world) and attempts to make music an abstract visual fine art form (like Jay Z turning himself in to an exhibition) recently, but Wu-Tang, perhaps the biggest name in hip-hop of all time, have gone way beyond the imagination here.
Essentially, they asked British-Moroccan artist Yahya to construct a box (fundamentally) to house the only copy ever to be made of Wu Tan’s secret double-album The Wu: Once Upon A Time. They will then take it across the world and play it in exhibitions, letting people come in to visit and hear the album, most likely through provided headphones so that it can’t be recorded. This concept relies a lot on the album not leaking, so it will be an interesting exercise in who they can trust.
In the long-term, the entity will be sold for what RZA hopes to be ‘millions’. What will happen after that is unknown: will it be put in to someone’s private collection, or will someone release it all for free, or will it keep being hired out?
I have to hand it to Wu-Tang. This is a really originally, unusual concept and will surely get people thinking about hip-hop’s status as an art more than anything else recently. Is it pretentious? I dunno. leave your thoughts!








5/5 –
One of the best ways of getting noticed in music history. A
new artist/business just needs one creative/different strategy, like this, to
get noticed on a far bigger scale than someone spending days trying to do all
the traditional marketing shenanigans (social media/blogs…)
At the same time Play Your Position. A new artist/business
can’t pull something like this off (casue no one would come to the listening
sessions), they need something that’s right for their space and time.
I’m writing a book on what everyone can learn about success
from Hip Hop icons, and this fits nicely. Look out for ‘How It All Got Started’
when it drops in a month or so!
Ramsey
Very unique approach if you asked me. They have a brand power so they can somehow pull this off. I sure do wanna hear what they recorded though.