Welcome to TWIB’s Weekly Top 5 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Jordan Baumstark x Ricky Roosevelt – “Baby Baby”
Jordan Baumstark and Ricky Roosevelt help open up this week’s video playlist with their latest single, “Baby Baby”. The soulful track is the first release from both artists this year and sees them in their element as they trade a mix of bravado and insightful bars over the classic soul sample-driven backdrop provided by Jordan himself. The song comes with a clean visual helmed by Kreative Child who captures them in their element as they perform their tracks in their stomping grounds.
GOTTI MOB (Kurupt & C-Mob) – “Take Me Away”
The West Coast repping duo GOTTI MOB is not slowing down and delivering the visuals for their song “Take Me Away” to help them kick off the year. The moody and punchy soundscape is more than perfect for Kurupt‘s laidback OG flow.
The visuals are directed by Westlyfe Visual, who follows the living rap legend’s exploits through the city of sin. But rather than hit up some flashy party or spend all night enjoying the best the strip has to offer, Kurupt is on his king sh*t here. He enjoys a laid-back ride through the city in a slick Maybach before ultimately reaching his destination — a hotel to pick up his favourite lady. It’s a fittingly chill scenario for the laid-back, low-key funky track, which would fit right in on one of his own solo albums.
This is the sixth video from the duo’s collaborative album, don’t be stupid, and it follows the recently released cinematic visuals for C-Mob’s solo cut, “Wanna Be a Ho.”
BRBRCK – “Feelin Good”
“Feelin Good” is the lead single of BRBRCK‘s latest EP, Up @ Night. The song is a bouncy, upbeat pop-infused track that follows rapper BRBRCK’s journey from years-long depression to happiness. He shares his story with a happy disposition, reminding us that life will always have rough patches but the main goal is to never give in. The video, directed by Shakesha Williams and produced by Harlem Fusion Studios, is a vibrant celebration of Bushwick, Brooklyn, which is the home base for the MC. We follow him as he takes us through his hometown showing us the colourful murals and sights as he spreads nothing but happy vibes to everyone he meets on the way.
Lord Willin x Redd Rebel – “Company Flows” prod. by Wolfman Jeckyll
Providence rap titans Lord Willin and Redd Rebel are not one to play with as they return with the video for their Wolfman Jeckyll-produced single “Company Flows.” The song’s title is an ode to the essence of indie hip-hop and pays homage to the Brooklyn trio Company Flow (El-P, Bigg Jus & Mr. Len). Bolstered by a rugged and punchy soundscape, both emcees showcase their lyrical wares with a plethora of wordplay and gripping rhyme schemes. They even complement the track with the infamous opening line from Company Flow’s “8 Steps to Perfection“. The visual shot by Tony Bizz finds the duo at Purchase Street Records vinyl shop dropping gritty bars over Wolfman’s menacing melodies and industrial drum kicks. The single is off their new EP Ill Gotten Gains out now on all platforms!
Dylan Owen – “Take Care Of Yourself” (feat. Laeland)
Dylan Owen‘s “Take Care Of Yourself” is a heartfelt and reflective record that sees Dylan digging deep into his life’s journey and the many lessons it taught him along the way. From the many characters, events, trials and tribulations, Dylan gives listeners a thorough excursion into his life. The visual is quite engaging too and makes use of creatively crafted shots of Dylan and his friends, instrumentalists and a scene from their live studio session as they all come together to document the making of the record.
Mouraine – “Gold”
Northern Sudan-born, Canada-based artist Mouraine help close this week’s list with the upbeat and bouncy tune titled “Gold”. The title refers to an individual finding his true worth and making sure no one undermines his integrity. The visual makes use of vibrant performance shots of the rapper doing his thing in the desert. This is the lead single from Mouraine’s upcoming Sophomore album, In Search of Gold.