Toronto-based rapper Charmaine embarks on a new venture as she drops her single “BBM” alongside its captivating visual produced by  Toronto’s Studio AM. The record is a female empowerment anthem for all the strong, confident women out there doing their thing.

The visual sees Charmaine and her backup dancers Jordanaé Marie and Aryanna Silvera perform energetic and eye-catching moves in this engaging and cinematic visual.

In celebration of her boldest single to date, Charmaine and SoundCloud took over Toronto’s Naked Beauty Bar and transformed the space to reflect a true Bad Bitch Mentality. With no shortage of self-care activities, guests were surrounded by neon florals, selfie mirrors, take home lash kits, and custom nail sets designed by Charmaine’s personal nail artist, Ronda. While guests received custom manicures inside, outside offered craft cocktails inspired by Charmaine tunes – “Bad Bitch” and “Double Dutch” – and patio space for Charmaine and her day ones to tear up the floor with DJ chanlmarshl.

Get “BBM” on  all DSPs here.
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