The go-getter anthem sure gets a boost with its colorful and entertaining visual that plays into a game show (Price is Right to be precise) theme. It captures the rapper as a contestant running up the prizes in the weird game show filled with interesting and vibrant characters. The video is directed by Vincent Huergas who makes use of the offbeat demeanor of the main host Nump and cameos from Alien Mac Kitty, TOPE to add life to the video.
“Run It Up” comes from the new EP Truth Hurts produced entirely by Portland/Oakland artist TOPE! He is also working on an official Remix to “Run It Up” featuring Cool Nutz and TOPE!