Rich Kidd’s ‘I’d be lying‘ finally gets the visual treatment and a sure good one to say the least. The self poignant song has Rich Kidd baring his insecurities for all to see that at the end of the show, he’s just like every other person in the audience. The video plays out in black and white for most of the time to accentuate that jaded,self absorbed feel. From walking by street cyphers, arguing with the main squeeze and a private one on one with someone I presume to be his shrink, we see Rich Kidd as humanized as possible.  The everyday struggle is clearly depicted and presented for us to hear, see and feel. ‘I’d be lying’ if I said this wasn’t dope.

This is top notch as usual. Get with the program

“This song is about me coming to terms with shit in my life and being real with myself. I usually smile and brush shit off like nothing can dent my armour but in my head I have insecurities and doubts like the next man. The same way you got to live with regrets, you also have to live with the truth. It’s inescapable. Many try and hide from their own truths because they fear failure, non-acceptance, or maybe it’s a pride issue. Either way, this is me venting because I felt I needed to. I’d be lying if I said this wasn’t one of my more personal songs but I’d be dying if I didn’t share it with you.”