Welcome to TWIB’s Weekly Top 5 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Chase Soundz – “PRECIOUS.”
Chase Soundz opens up this week’s video list with “PRECIOUS.” The record sees him musing on the dynamics and unpredictability of this thing called life. The visual is a mix of performance shots with animation that uses themes and lyrics to enhance the engaging element.
Lord Willin x XL the Beast – “Broken Windows” prod. by Nickel Plated
Lord Willin and XL the Beast share the visuals for their single “Broken Windows“. The Nickel Plated produced record has a haunting and cinematic feel that ties into the dual nature concept of the record. The emcees deliver heartfelt and candid rhymes laced with bravado. The music video shot by Sando Films perfectly depicts the dark and moody lyrics with it’s moody and dark aesthetics.
The Jack Moves – “Seabra”
The Jack Moves and director Poppie van Herwerden for the visual of their song “Seabra”. The summer-tinged love song has a retro vibe underpinned by breezy melodic runs and dreamy soundscapes. The duo heads all the way to Miami to fully capture the sun-soaked vibe of the famous city. The cinéma vérité style visuals show the band members and friends as they unwind after surviving another brutal winter. Within van Herwerden’s compositions, we see a tapestry of genuine sweetness, romance, and kinship. Perhaps a celebration of a new type of manhood in which stereotypical toxicity gives way to new principles of brotherhood, self-improvement, and sincerity. The “Seabra” video displays an intimate side of The Jack Moves as earnest as the lyrics of the song itself, “I would only do what’s best for you. “Seabra” is taken from their upcoming Cruiserweight release.
Noble Gas – “Catch Me In The Twilight Zone”
Experimental hip-hop duo Noble Gas (made up of Divine Serpent and Saturn Super Soul ) make their entry on our list with “Catch Me In The Twilight Zone”, a dark gripping record that serves as the duo’s debut single. As artists, they have been in the game in different capacities but this is the first time they are coming together to work on music. The result is a blend of insightful vivid lyrics underpinned by high octane bravado. The visual is a mix of various animated clips spliced together.
Sir Will – “Weight Up”
Sir Will closes out the list with the visuals for his song “Weight Up”. The phoenix-based, Compton-bred artist really gets into his bag on this one and blends catchy hooks and engaging lyricism to the forefront of the bass-heavy club-ready backdrop. The visual is engaging too and blends performance flips with seamless transitions and eye-popping effects.