Welcome to TWIB’s Weekly Top 5 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Te’ The Kid – “Bel Air”
Te’ The Kid opens up our video playlist with “Bel Air”. The self-produced track is a vibrant tune that explores the rapper’s journey thus far as he aims to sit on the throne like the Fresh Prince of Bel-Air. The backdrop is synth-driven and somewhat rowdy while the impassioned flow and candid lyrics mesh perfectly with it. The visual is stylish and makes use of a regal picture frame as it borders while performance shots of Te’ the Kid take precedence. The retro-tinged aesthetics also adds a cinematic feel to the video.
theMVP – “Never Gonna Stop”
theMVP shares “Never Gonna Stop”, an aspirational song that shows listeners how resilient he is. Bolstered by a cinematic and dark soundscape, he details the ups and downs of life but with an immovable spirit, he shows us how tough he is. The visual blends performance shots of theMVP in the woods as he takes steps to battle his inner demons in his own fashion.
Ice Meez – Swim”
Ice Meez ‘s Swim” is a mid-tempo party record that sees him enjoying the good life. Over Gibbo‘s smooth bouncy soundscape, the northern California native gets ready for the summer with this fun record. The visual has a party atmosphere and shows a bevy of beautiful ladies chilling with the rapper in luxurious surroundings. Also joining him on the track is fellow artist Trill Lee who provides a catchy hook.
Double A.B. – “Devils & Drugs (Intro)” prod. by Kevin Casey
Double A.B. makes an entry on our list with “Devils & Drugs (Intro)”, a haunting record that explores the delicate issue of mental health and addiction. Backed by the moody and solemn soundscape provided by Kevin Casey, Double A.B delivers a heartfelt and reflective performance that listeners can appreciate. The visual directed by Last Call Steeve and Edited by Nick Andors is stylish and dark and makes use of performance shots of the rapper and a real live Brooklyn bruja performing a new moon ritual live on camera.
Chhina – “Lifestyle”
London-based Toronto, Canada emcee Chhina helps close out the list with “Lifestyle”. The bravado-laden tune is a showcase of pure lyricism and fiery cadences over the punchy backdrop provided by Elijah Paris. The track’s music video directed by Spender is a seamless blend of performance shots, seamless cut scenes, and subtle effects which mirrors the themes and tone of the song perfectly.
“Lifestyle”. is taken from his new album ‘Chhinapack002’.