Welcome to TWIB’s Weekly Top 10 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Again, we promise to bring you the best from high to low budget, to animated to DIY and first and foremost, the most creative visuals we can source.
Read on the previous editions HERE.
Elvin Dale – “Kindness”
Brooklyn, New York rapper Elvin Dale delivers the visuals for his single “Kindness”, a moody and insightful track that dives into the dynamics of human resilience. Over a cinematic soundscape, Elvin delivers a commanding performance ripe with reflective and relatable themes about life, self-awareness and finding one’s true North.
Otriexx – “Pain”
Emerging Nigerian afropop/afro-fusion artist Otriexx explores emotional “Pain” in his new release. The reflective tune has a brooding and solemn vibe and it’s anchored on Otriexx’s experiences with heartbreak and emotional turmoil. Over the surreal soundscape, he delivers a fiery performance ripe with smooth melodies and painful lyrics. The visual style captures the singer’s pain and uses a blend of performance shots with engaging motifs that tap into the theme of the song.
FAVE – “Controlla”
Rising Nigerian singer-songwriter Fave keeps raising the bar on every release and with her new song “Controlla” she delivers a hypnotic summer jam that will keep the crowd rocking. The fusion of afropop, R&B and contemporary pop on this is brilliant and her rich melodic runs take precedence as she draws listeners into her world. The accompanying visual is a cinematic masterpiece that employs eye-popping set pieces, colourful motifs and electrifying performance shots.
Rgm Bugsy – “4give me 4 gambling”
Midwest, Milwaukee/Detroit artist Rgm Bugsy make his entry on our playlist with “4give me 4 gambling”. The hard-hitting track is ripe with a thick bassline and punchy drum groove and his edgy street-savvy lyricism. The visuals are graphic and we get thrown into the proverbial trap house filled with shadowy figures, voluptuous ladies and a whole lot of activities in play.
Young T & Bugsey – “Dundee”
Nottingham rap duo Young T & Bugsey keep raising the ante on every release as they deliver the visuals for their song “Dundee” . The hypnotic summer single flips a classic Chaka Khan sample into a modern afro-fusion piece ripe with warm textures and a smooth groove. Once again, the duo rises to the occasion with memorable melodic raps and a catchy chorus to complete the job. The visuals capture the duo in their element as they bask in retro-themed set pieces introduced by a short scene from the classic Crocodile Dundee flick.
Lala – “Don’t Tease Me”
Miss La Familia AKA Lala releases the visuals for “Don’t Tease Me”. The song done under her Lala alter ego is a showcase of vulnerability, warmth and unbridled sexiness. Backed by the cinematic and groovy Afropop soundscape provided by Ebenezer, Lala delivers a sultry melodic performance ripe with vivid songwriting to match. She is joined by QPSkii who adds another layer to the track with her risque lyrics and commanding melodic flow. The visuals use an engaging colour scheme, performance shots and powerful choreography that keeps viewers locked in from start to finish.