Welcome to TWIB’s Weekly Top 10 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Again, we promise to bring you the best from high to low budget, to animated to DIY and first and foremost, the most creative visuals we can source.
Read on the previous editions HERE.
EVolutionZ – “Proud of You”.
Rising Rochester, NY-based rapper EVolutionZ helps open up our video playlist with “Proud of You”. The aspirational track sees him imploring listeners to put their trust in the pace and not rush the process. The visuals are quite engaging and blend performance shots with existing angles and seamless transitions.
Kuttem Reese – “TYFNB” + REESE EP”
Rising Orlando Kuttem Reese recently put out his REESE EP and now returns with the visuals for his song “TYFNB”. The track is a heartfelt and introspective tune that explores his journey from the bottom to the top. Over a sombre guitar-laden backdrop, he details his humble beginnings when nobody believed in him but with hard work and dedicated supporters, he has been able to change all that. The visuals are quite cinematic and use engaging storyboarding to tell Kuttem’s story in all its glory.
Bryant Barnes – “Losing You”
Houston, TX-based singer/songwriter/multi-instrumentalist Bryant Barnes shares the visuals of his single “Losing You”. The heartfelt track explores the dynamics of a dying relationship and the various emotions that come up as he ponders on what to do next. The sombre track made up of melancholic textures and rich guitar riffs is underpinned by Bryant’s distinct vocal runs and relatable lyrics. The accompanying visuals make use of retro effects that add an extra layer of emotion to the track and follow Bryant as he tries to save his fledgling love life.
4Fargo – “She’ll Be Ok”
Decatur, GA singer/songwriter 4Fargo makes his entry on our playlist with “She’ll Be Ok“, which serves as his latest visual. The smooth R&B/hip-hop-infused track is underpinned by his unapologetic songwriting, and stylish melodic runs steeped in a distinct hip-hop swag. The visual here is pretty slick and employs several eye-popping shots of the artist as he does his thing.
NugLife – “10 to 1”
Prolific producer NugLife and emcee Papa J. Ruiz have been collaborating for years and now they return to the forefront with “10 to 1“, a smooth summer-tinged feel-good jam that captures the C.O. state of mind in that unique Cali sunshine. The video directed by J. Bone brings outsiders closer to the action as we follow the duo in different spots around town.
Carl C Beats x Benny Banks – “Pardon My French”
Carl C Beats links with rapper Benny Banks for “Pardon My French”, a heartfelt and reflective tune that explores the rappers’ humble beginnings and the ups and downs of life. Over Carl C’s sombre backdrop, Benny runs through his life experiences and gives listeners a glimpse. The accompanying visual has a dark and brooding feel and the use of extensive performance shots, engaging angles and subtle effects make it brilliant from start to finish.
MayZe – “STAY”.
Eclectic pop/soul singer/songwriter MayZe caught our ears and eyes with the visuals of her song “STAY”. The mellow ballad digs deep into the emotions that come up after a personal loss and how these feelings keep lingering on well after the incident. Over a sombre soundscape made up of rich guitar licks, and warm pads, MayZe delivers a soul-stirring performance ripe with heartfelt and candid lyrics that listeners can relate to. The visual taps into the theme of the song and sees her baring it all with subtle motifs, and brooding aesthetics that allude to her deepest desires and thoughts.
Cooper Glass – “Weight on Me”
Cooper Glass clears out his thoughts in his new single “Weight on Me”. The song is as laidback as they come and sees Cooper taking a step back to align with his true self. The visual is pretty slick and maks use of moving shots and a lot of performance-driven elements that showcases his mellow demeanour.
Jed Holland – “Shelter”
Singer/songwriter Jed Holland shares with us the visuals for his song “Shelter” which showcases his singing and producing skill set. The self-produced track sees him digging deep into his emotions as he tries to balance his internal conflict and shifting moods resulting from being reclusive. The song serves as the perfect outlet and details the feelings of one trying to employ self-preservation techniques to avoid facing the real issue. The visuals tap into the theme with its dark liting ad expressive motifs that follow the main character as he basks in his lonesome.
TOUSSAINT MORRISON – “HOP N2 THA RIDE”
Toussaint Morrison and singer Roz team up to deliver the visuals for the song “HOP N2 THA RIDE”, a heartfelt and motivational tune that aims to bring hope to our souls. The ballad has a bright and uplifting vibe as both singers seamlessly blend their distinct styles and deliver an anthemic soul-stirring ballad that we didn’t know we needed. The accompanying visual makes use of a behind-the-scenes arrangement that captures what happens beyond the lighting, camera and action.
Gaby K – “I’m Good”
London R&B-based singer-songwriter Gaby K shares the visuals for her single “I’m Good”, a heartfelt track that explores the aftermath of falling out of love with someone. Backed by a rich and warm soundscape, Gaby K recalls her past and how she had to move on from a one-sided relationship. The visuals is a mix of lyrics and performance shots with close-ups and well-crafted edits.
RYN SCOTT – “Lonely”
RYN SCOTT help close out this week’s playlist with “Lonely”, a sombre track that explores his growth from the past and all the mistakes that made him who he is. He acknowledges how the negatives and naysayers derailed him but instead, the lesson learned made him stronger by betting on himself and coming out on the winning side. The visuals for the song makes use of performances and in-studio shots of Ryn Scott as he does what he knows best.