The Orlando-based duo, RedRum makes a grand entry into our site with a menacing single “On fire” plus an accompanying visual. The track is a bravado-laden cut rife with dark cinematic textures that taps inspiration from early G-Unit and some gritty Griselda elements to match.
The verbal cannons are let loose from the get-go as Red Eye and Racks go straight for the kill shot with face-slapping threats laced with vivid imagery and then some. Red Eye is the first to bat and he hits a home run with lines like “…Let it burn, Let it burn/3rd degree for free everybody gets a turn/Money on your head, everybody gets to earn..” Racks follow up with the chorus and his own take on the hustle with quips like “…Soundboys, you all know this, my focus stays alike/ I chase the paper all day and kill rappers at night…”
The visuals were done in-house with group member Racks at the helm of the directorial role while Talonted Productions helps add some solid visual effects. “On Fire” is taken from their forthcoming project, The Lucifer Effect which has no firm release date at the moment, so keep an eye out for more information soon. Get “On Fire” on all DSPs here.