Bull City, NC-based emcee PIFF (aka Pennywise JR) shares the visuals for his single “Built Different” which is a smooth soulful cut that is ripe with insight and street savviness. Backed by the solemn and reflective soundscape, PIFF shows us what happens in the streets and the ripple effects of it all.

“Built Different” is the first single from PIFF’s mixtape, PIFF Invasion Volume 1, a six-song offering where the emcee decides to flow over six beats that “touched me as a man and an emcee.”

PIFF has been actively recording for more than a decade now and his last release was the collaborative project The Assassination, with Italian Beat-Bruisers ManZu Beatz.

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