Jimi Tents releases the music video for his album stand-out, “Rick Rubin.” From getting wavy at a Hollywood Hills pool party to riding around Beverly Hills in a drop-top, Jimi Tents’ spreads warm vibes in the colorful visual for his homage to Def Jam co-founder and renowned producer, Rick Rubin. Watch the video here.
Following the release of his sophomore album, I Can’t Go Home, Jimi Tents has gained considerable recognition. The project was recently highlighted by Complex as one of the ‘New Albums That Should Be On Your Radar,’ and received critical praise from Pitchfork, which said, “I Can’t Go Home is a statement album.” Broken down in features with Highsnobiety and Milk, the 13-track project is a chronicle of Jimi’s life post the release of his groundbreaking debut project, 5 O’Clock Shadow, shedding light on gentrification and the struggle of being an artist on the brink of success. “The budding Brooklyn rapper isn’t afraid of confronting truth. Showing himself as a storyteller, he cohesively threads together uptempo summer records with reflections on depression and loss.” (The Fader) The album features production from TheVamp, Rico Beats, Crystal Caines and Calez, and guest appearances from Saba, Ro James and saidbysed.
“Jimi Tents’ name is ringing bells in the hip-hop community” (XXL) and he has quickly established himself amidst New York’s cut-throat music scene by combining timeless music with impeccable lyricism. Starting the year strong with the release of “Should’ve Called Pt. 2,” the track made waves following it’s debut on Pigeons & Planes Beats 1 takeover, racking up over half a million streams and “ensuring Jimi a spot on everyone’s must-watch-for-2017 list.” (Okayplayer) In celebration of his 21st birthday, Jimi Tents followed up with the single “Domino Effect” on Ebro via Apple Beats 1. These two tracks mark the start of a new chapter, building on the success of Jimi’s 2015 debut album, 5 O’Clock Shadow. Jimi’s debut project saw early success with the lead single, “Landslide,” surpassing 2M streams on Spotify and being named ‘Best New Track’ by Pitchfork. He was named on TIDAL’s Rising 2016 list of “need-to-know up-and-comers,” earning an opening spot on Justin Bieber’s Purpose Tour for no better venues than New York’s legendary arena, Madison Square Garden, and Jimi’s home stadium, the Barclay Center, in Brooklyn.