Rapper/producer Jackson Whalan shows us that he is in for the long run on his new single/video “The Long Game.” The reflective record sees him detailing his 15-year musical journey from the very start. Far from being rueful or sad, Whalan’s intentions are just to show his tenacity and determination as an artist and to implore listeners to keep at whatever they are doing as long as it makes their heart glad. Backed by a lush mellow guitar-riff and head-nodding drums, Whalan explores his humble beginnings as a kid artist who is green into the game and of course, went through the usual predicaments the music industry puts new artists in. He looks back at all these situations as a point of reference and learning process in order to be the man that he is now.

The music video was filmed by Jackson’s partner Amy Inglis (Avida Love Photography), and edited by Jackson himself. The visuals are pretty solid too and vividly shows the 2 different mindstates battling for domination in Whalan’s head while harking back to archive videos of his early days performing in high school. It sure gives the viewer a very detailed and reflective look into Whalan’s personal life. His message on “The Long Game” is meant to encourage artists of all mediums to keep going with their work. While his personal story is about music, there is a relatedness that is shared among artists in regard to perseverance.

Jackson produced the beat for “The Long Game” with his production partner and keyboard player Ian Evans (Barrington Levy, Collie Budz, and more). Jackson programmed the drums, engineered, and mixed the song.

Get the single on  all DSPs here


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