For the first time in 14 years, the Agenda trade show did two things different this year: opened their doors to the public, and had a festival on their last day of their trade show.
Started in 2003, Agenda has started as a site that hosted at least 30 brands and retailers. Since then, they’ve grown into a lifestyle fashion trade show, expanding to three cities with six shows.
They’re STILL growing.
This year, the Long Beach Convention Center housed the trade show for three days, providing 500+ brands from the industry an opportunity to give the public an inside look at what goes on behind the closed doors and do some shopping. Industry heavyweights such as The Hundreds, Diamond Supply Co., Adidas, Converse, as well as indie music giants like Plug Research, Delicious Vinyl, Street Corner Music, and Fat Beats were all in attendance.
On Saturday, July 15th, fans were treated to a small concert as well as a skateboard competition hosted by Transworld and The Berrics. Performers such as Tyler, The Creator (w/sg A$AP Rocky), The Beat Junkies, Ludacris, House Shoes, Lil’ Dicky, and Cam’rom were there to provide the entertainment for a very diverse crowd in the hot summer weather.
(post will be updated as footage is currently being worked on.)