Tanya Morgan‘s new video for their song “Louder” gets the visual treatment and the results are nothing but pure awesomeness. Teaming up with director, George Gomez who crafts a symbolic moving piece by straying away from the obvious. He puts the young Elijah Gomez as the focal character in the video, a young kid who is a burgeoning entrepreneur in the music game who moves units and pantomimes the track’s lyrics.
Director, George Gomez, who makes his directorial debut here is also the creative director of SOAP Goods Creative and has worked with Tanya Morgan since 2004, most recently providing artwork for YGWY$4 and 2016’s, Abandoned Theme Park.
Given that Gomez and SOAP are based out of Atlanta, it’s only fitting the director shot these visuals there as well. He also enlisted some other local ATL talent, such as rising artist Zipporah Joe’l (who plays Elijah’s mother), FRKO (Action Bronson’s illustrator), and Mr. Fahie (a multi-talented artist).
Check out the visuals, and be sure to head over to the digital retailer or streaming platform of your choice to support, YGWY$4.
Louder,” a bass-driven joint off their recently released, fourth LP, YGWY$4 (You Get What You Pay For). Get it HERE
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In case you missed it, check out our exclusive interview with Tanya Morgan: HERE
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