West Philadelphia-raised rapper/songwriter TOURE is slowly making his bones in the game with his style of melodic raps and by 2016, he formally launched his career with the anthemic single “Bubble Up”. Since then he has put out an LP and mixtapes and now he drops the video for the single “My Raf” taken from his new project Life Of The Party. The track is a mid-tempo guitar-driven piece that showcases TOURE’s expressive melodic runs and heartfelt lyrics that dwell on loyalty, success and the daily struggles he has to circumvent to achieve peace of mind.
The accompanying video makes use of performance shots of TOURE in Italy as he enjoys some much-needed time off from the craziness around him.
“My Raf” is lifted from Life Of The Party, an engrossing project that evokes reflection and hard-earned celebration. Checking in at 12 tracks, it is an exhibition for agile rhymes, searing belief and songwriting versatility. TOURE opens with “Lost It All Before,” as he stitches block memories into an emotive soundscape for a map of where he’s been and where he’s going. Skittering across the frenetic percussion and pensive guitar of “My Raff,” he delivers a rumination on success and the isolation that usually comes with it. Then on the focus song “Lifestyle Vicious” featuring Grammy award-winning artist Vory [Beyonce, Jay Z, Kanye West, Meek Mill], his vocal tone does gymnastics as he contrasts the experiences of his ruthless past to his rich present and the intersectionality between it all. Other features on the project include Kie, YP Slumpboy, Yung Bleu, and Zoey Dollaz.