Welcome to TWIB’s Weekly Top 5 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Santa Sallet – “Championship Ring”
Santa Sallet embodies the spirit of a winner in “Championship Ring”, an off-kilter tune that showcases the rapper’s nonconformist style. The beat is gloomy bass-heavy and sparse allowing Santa’s vocals to take precedence. The visual is eye-catchy and makes use of performance shots with a motif alluding to the loneliness that comes with being wealthy. The black-and-white aesthetics help paint that picture too well and the eerie makeup and gory elements add a nice touch to it.
The Black Abstract – “RUN DOWN”
Buffalo, New York-based artist The Black Abstract gives us the full “RUN DOWN”. The track comes with a menacing and hard-hitting backdrop and it’s underpinned by the rapper’s distinct vocals and confident flow riddled with street-savvy lyrics. The accompanying video is a smooth mix of performance shots of the rapper in different stops seamed together by subtle fx transitions.
Kur – “Clutch”
Kur returns to our site with “Clutch” and its accompanying visual. The Philly artist has been paving his way in this game and his brand of introspective music goes unnoticed. “Clutch” details how he overcame doubt from the people closest to him and while he holds no grudges, he has developed with will forged in steel from said experience. The visuals make use of fast-cut scenes with subtle motifs capturing solemn individuals in different situations.“Clutch.” It’s a standout single from his latest mixtape, Loyal To A Fault, via Meek Mill’s DreamChasers and Roc Nation/Republic Records.
Coi Leray – “Players (DJ Smallz 732 – Jersey Club Remix)”
Coi Leray sure hit a home run with her chart-topping single “Players” and now she teams up with DJ Smallz 732 for “Players (DJ Smallz 732 – Jersey Club Remix)”. This reworked version takes it to the apex with the bouncy Jersey club drums and energetic arrangement that will surely shake up the clubs. The visuals are of course in tow with the vibe and showcase a lot of vibrant choreography and engaging views. “Players (DJ Smallz 732 – Jersey Club Remix)” is the latest addition to Coi Leray’s remixes including the viral “Players (DJ Saige Remix).” where DJ Saige blends cCi’s vocals on Busta Rhyme’s Put Your Hands Where My Eyes Can See” instrumental.
Tdot iLLDude – “Luka”
Tdot iLLDude closes out the list with visuals for his song “Luka”, a tribute to the eponymous Allstar athlete and also Tdot’s go-getter mindset. Over a punchy and somewhat reflective backdrop, the rapper flows with much smoothness and grace that would keep listeners locked in. The accompanying eye-popping music video alternates between grand imagery and graffitied corridors while of course paying tribute to the Mavericks’ finest.