Welcome to TWIB’s Weekly Top 5 Videos. This is a segment where we will be looking at some exceptional visuals from various acts from around the globe. The music video format has been around for decades and through the 90s and 2000s, it has really taken flight from multi-million budget music videos, to mid to low-budget videos with exceptional features. In this section, we will not discriminate but rather highlight some of the creative visuals that pop up on our radar.
Kool and The Gang – “Let’s Party”
The legendary Kool and The Gang serve up a modern-day party jam in their latest release “Let’s Party”. The upbeat funk party jam sees singer Sha Sha Jones sharing lead vocals with the band for the first time and the result is a celebration of epic proportions that is both timeless and nostalgic. The video taps into the uplifting spirit of the song and takes viewers into an all-white party affair that features the entire band doing what they do best and an extensive choreography by dexterous dancers.
Bre Maa – “Breath of Fresh..”
Long Beach, CA rapper/poet/singer Bre Maa gifts us with a “Breath of Fresh..”. Teaming up with producer Jeraw Beatz who laces her with a jazzy boom-bap soundscape, Bre Maa delivers a fiery performance ripe with uplifting and insightful bars that will lighten up your day. The visual is quite engaging and its use of performance shots and dreamy cut scenes work perfectly.
Slickah – “BOOK OF TRIBULATIONS”
UK rapper/songwriter Slickah helped open up this week’s video list with his new release “BOOK OF TRIBULATIONS”. The moody track dives into the rapper’s ups and downs and the hurdles he had to face to get to where he is now. The visual makes use of moody aesthetics and performance shots of the rapper.
Marshyn Cutler – “Lemonade”
Marshyn Cutler switches the mood and delivers “Lemonade” to give a summer-tinged love song. The piano-driven tune sees him dealing with the up and downs of his relationship and how he has to make lemonade out of sour lemons. The visual is colourful and makes use of bright yellow colour motifs with a tv show type set piece to match.
Lord Willin x Mr. Phormula – “Sound of Thunder” prod. by Mr. Phormula
Rhode Island legend Lord Willin and Welsh lyricist/beatboxer Mr. Phormula drop “Sound of Thunder” as a prelude to their forthcoming Hel Clecs project. The rock-infused track is as heavy as they come, from the heavy guitar arrangement and crunchy rock drums, both emcees deliver fiery raps showcasing their unique styles. The visual is moody and brooding too with retro clips, performance shots and eerie motifs to complete the job.
Ice Meez – “Fake Friends”
Rising Northern California artist Ice Meez’s “Fake Friends” is a smooth and reflective record that is also insightful. Over Armani DePaul‘s bouncy soulful backdrop, the rapper pours his heart on wax with a tint of frustrations as he weeds out the fake friends and detractors from his circle. The visual is stylish and uses different cut scenes, performance shots and wide angles that capture the rapper’s full composure.
EVAN BLAKE – “Heartbreak”
Evan Blake seems happy with his “Heartbreak” as he finds solace in the pain in his heart. Over Fresh Rank‘s bright and upbeat soundscape, he delivers a smooth melodic performance ripe with relatable lyrics. The visual Shot & directed by Cade Conway is bright and entertaining for the most part. The house part vibe, lonely motifs and simple colour schemes also add to the overall vibe.
Booney – “White Wine”
Southside Atlanta-based rapper Booney closes out this week’s video list with his new release titled “White Wine”. Over a punchy and somewhat solemn soundscape, the emcee shares his life journey and the craziness that comes with it.