Emerging emcee ROCHESTER is not new to TWIB and on his new release titled “Perseverance” he dives into the benefits of being strong-willed and dedicated to one’s craft and goals. Over the piano-driven backdrop, he takes us through the ups and downs of his life as a man and as an artist. From personal losses, wins and the hurdles he had to scale, ROCHESTER shows that his inner passion and will is strong enough to keep him going to the apex.
The video is quite engaging and makes use of stock footage, old photos that capture the ups and downs of his life and it’s quite personal as well. From being young to his experience of how life can be unpredictable, the video follows him with every step and move. The visuals show a spectrum of his life from touring, taking pics with celebs like Scott Scorch to more somber elements like his daughter’s cerebral palsy, ROCHESTER takes it all in and implores us to persevere all the way.
“Perseverance” is taken off his 2020 album Dreams Don’t Have Deadlines.