Ethiopian born Montreal Hip Hop artist NAYA ALI comes through with her off-beat style of hip-hop. Back in full force with a new record, she calls “Out The Dirt”. The record is a gritty pure rap track, which sees Naya Ali in flying form, as she raps about not only trusting the process, but falling in love with it, and fully committing herself to Hip Hop music. The record was Co-produced by Kevin Dave and burgeoning Canadian musician Nomis.
Naya Ali links up with Juno Award-nominated video directors Fatty Soprano and Shutter, to deliver a creative and imaginative 90’s cinema-inspired visual chef-d’oeuvre, held together by clever POV shots and an unexpected story arch. The visuals tell their own story of the lengths Naya will go, and the sacrifices she will make for her music, but also tie in seamlessly, with the record’s gritty and masterful artistry.
Speaking about the inspiration behind ‘Out The Dirt’, Naya Ali explains that, “Water can cut through rock if persistent. You ain’t got no choice but to be persistent, there is no magic formula, there isn’t one single path, and definitely no one is going to come and save you. You have to believe in your God given gifts and make the choice to invest in them every day until potential becomes excellence”.
The Montreal native goes on to say, “the body of work I produce rely heavily on lyrical dexterity and depth. But at the same time, it stays light and easy to take in, so you have the chance to let it seep slowly into your mind. I’m not here to compete with anybody but myself, but I am confident my art will move the culture and reach the upper echelon of Hip Hop in due time. I do it for myself and for the culture”.