South Florida raised artist/entrepreneur KIRB‘s new single “Kraft Master” is an uplifting conscious track that focuses on being the best you can be in life.  As the title suggests, KIRB delivers motivational verses to spark up the inner creativity in the listeners to help propel them to greater heights. There is so much to unpack here but lines like “Dedication – beyond participation – persistence – tribulation – resistance to hatred” help solidify the go-getter mentality he wants us all to have.

The song was made to be the theme for the “Kraft Master Podcast”. A formidable podcast where the host and former basketball player at UCLA, Prince Ali, has featured guests like Lonzo Ball & Andy Heyward. The song compliments the podcast in that it shines a light on what it takes to turn nothing into something and to become a master at whatever you want to do in life.

In addition to his music, KIRB is creating an unconventional record label for his team of six FINAO artists. This collaborative group of artists are a refreshing breath in the industry & spread messages of love & self-improvement. On top of the record label, he is creating a platform to serve artists, producers, & other creatives to connect with each other. Human connection is the heart of music, & has been a little lost in today’s superficial, mainstream music. FINAO Connect will bring back unity & break down the barriers of communication in the community.

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