After premiering it on the Beats by Dre billboard in Times Square, Kendrick Lamar releases the visuals to ‘King Kunta’ from his latest album To Pimp A Butterfly. It is conceptually very simple – filmed at the Compton Swap Meet – but as with everything Kendrick the imagery is powerful. Check it above/below.

Kendrick. King Kunta. Music video world premiere. Beats Times Square. 46th and Broadway. 6PM.

— Beats By Dre (@beatsbydre) April 1, 2015