Rising Nottingham based rapper/photographer, audio specialist Kareem Jamal shares the visual for his self-produced song titled “On The Way”. He blends the current trap trending sound while poking fun at the state of commercial hip-hop with “everyone sounding the same and everyone riding the wave”. The song serves as an introduction to Kareem Jamal’s honest yet inviting personality as he shares his candid thoughts on what is happening in the rap game.
The visual shot by KashKam is minimalistic and shows Jamal with a bunch of friends just chilling but also uses a lot of laid back and grime aesthetics.
Kareem Jamal is set to release more music and videos throughout 2019 and releases regular photography content via his website.
“On The Way” is now available to stream on all digital platforms such as Apple music and Spotify below