Emerging rapper Joe West caught our ears and eyes with his new single “him” and its vibrant visual. The track sure speaks for itself as Joe West gets right to business with his unfiltered and energetic performance style over a booming jazz-infused backdrop that captures that classic NY sound. Joe reminds us that he is the guy to watch and he also backs it up with a flurry of engaging rhyme schemes and stylish flows to boot.

The song is accompanied by a cinematic clip shot by Reilly Balcom who fuses Joe West’s energetic style with the splendour of various spots. From the leafy Harlem streets, tall stoops, basketball courts, graffitied intersections, and handsome brownstones, viewers are shown different set pieces that ooze the undeniable energy of the big apple.


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