Despite getting criticism for this song, Eminem pays homage to the legendary eighties AI (artificial intelligence) – Max Headroom. If you caught the line ‘They say I rap like a robot, so call me rapbot’, then you caught what was the main influence in this video. The video is brilliant, because out of all things he could’ve portrayed or paid homage to, he chose the one fictional character that mirrors him in various ‘technical’ aspects!
If you pay close attention, you can see Em paying homage to hiphop history in this video. Just watch.