Acclaimed singer, songwriter, and multi-instrumentalist Samm Henshaw teams up with Memphis singer KIRBY for his latest single “Fade”. The mid-tempo slow burner deeply explores the dynamics of personal struggles and how one navigates through them using different coping mechanisms such as avoidance to get by. The production has an emotionally punchy ambiance enriched by lush guitar licks, prevalent bass-driven grooves and sublime pads peppered with layered harmonies and melodic runs from both Samm and KIRBY. Both artists give viewers different sides to the same coin and show us the effects of letting unnecessary things linger instead of facing the brutal facts early on.
The accompanying video is shot from a birds-eye view putting the audience in the third-person position as we get to see a turbulent therapy session between a couple. The use of subtle motifs, closed set pieces and warm lighting is quite ingenious and adds an extra emotional depth to the track.
Samm Henshaw’s musical journey is one of triumph. With a string of global tours, he has amassed close to 400 million global streams and one million monthly listeners. COLORS, Man About Town, GQ, NPR, and many more have recognised his talent. He has also made a mark in TV and film, with several syncs to his name. His recent foray into fashion saw him at the forefront of London Fashion Week for Ahluwalia and Labrum. His collaborations with a diverse range of artists, including Kota The Friend, Tobe Nwigwe, Maverick Sabre, EarthGang, and Wretch 32, and his work with icons Steve McQueen and Quincy Jones, showcase his versatility and creative prowess.
Hailing from Memphis, Tennessee, the city of soul, KIRBY proudly carries the title of the “Granddaughter of Soul.” With her mesmerising vocals and soulful melodies, she captivates audiences worldwide. Drawing from her Southern roots, her music effortlessly blends R&B, soul, and gospel influences, creating a sound that resonates deeply with listeners. KIRBY’s talent hasn’t gone unnoticed, as she has collaborated with music titans like Kanye West, Anderson.Paak, and Chance the Rapper, solidifying her place in the industry. In 2020, she unveiled her debut EP, “Sis.,” a project that garnered widespread acclaim for its raw emotion and genuine storytelling. As she continues to grace the music scene with her soul-stirring performances and heartfelt lyrics, KIRBY remains a force to be reckoned with.
Stream “Fade” on all DSPs here.