Ridge Long  is on a roll as he double backs with a brand new video for the song “How Could You”.  The heartfelt song sees him detailing a friendship gone sour as betrayal creeps in and tarnishes the seemingly unbreakable bond. Bolstered by a somber and somewhat punchy backdrop, Ridgelong pours his heart on wax and shows regret  as he knows true friendship is hard to come by these days.

The visual makes use of performance shots and an excellent storyboarding that explores the friendship between two individuals until things go south.

Stream “How Could You” on Apple Music, and Spotify.

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