UK emcee In’ovative goes above and beyond in his new single “Energy Impulse” and its accompanying video. backed by a gripping instrumental by Pond, In’ovative takes the listener on a journey with his words. Armed with rapid delivery that is fluid and dynamic and vivid rap imagery, In’ovative ensures the listener is entertained while exposing them to new ideas as well. The video is a pure display of skill as it focuses on In’ovative’s vibrant performance and lyrics. It is directed by ZenSay Media who accentuates the energetic nature of the song with fantastic effects and cinematic aesthetics.