Canadians Buck-N-Nice release “EMAG” video, the title track off their sophomore album release available now for digital streaming and purchase. Wordsmith SawBuck and producer DJ So Nice, take listeners on a compelling journey exposing ongoing challenges and deceptions of the music industry.
No holds barred, the duo combine vivid images and thought provoking lyrics to convey the constant battle artists have within themselves regarding money, success, and the evil surrounding both.
Buck-N-Nice had this to reveal about their own integrity involving the industry, “We don’t focus on creating that next club hit or keeping up with the latest trends, and this follows suit. “It’s purposeful that our music reflects life experiences, the community that we’re surrounded by, and the general influences that have shaped us into artists and people.”
The continual flow of metaphors used by SawBuck capture the catch 22 artists experience, while DJ So Nice heightens the emotion with an arrangement of combative, yet classic Hip Hop beats. Video directed and produced by Patrick Lozinski.