Born I share the visuals for his single “New Avatars,” a rivetting piece that explores the Buddhist concept of finding one’s true purpose and attaining spiritual freedom. The DaRC produced track is built on a cinematic and exotic backdrop that blends with Born I’s evocative and profound lyrics. He gives the listeners a detailed and thoughtful insight into his journey as a renewed individual and implores others to find their path as well.
The visual directed by Jeff Ray is expressive and filled with several spiritual motifs, Eastern-inspired Afrocentric designs, and more. The dark aesthetics truly enhances the lyrics and visually it depicts what Born I is saying in the music.
“New Avatars” is the fourth visual from Born I’s album In This Moment and will be connected to his visual album in late 2022.