“Hear The Alarm” is the latest single from UK rap crew Purple Loft and it caught our ears. The crew is made up of emcees Briti$h, Eff and Jetskii Dave and producer Don Bunks. Bolstered by Don’s grime-infused edgy production made up of rich and dark synths pulsating drill-style bassline and off-kilter sound design, the emcees bring their distinct and vibrant rap styles to the forefront. The lyrics are vivid and bravado-filled and give listeners a perfect introduction to their musical style.

“Hear The Alarm” is part of a double debut single release by Purple Loft.

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