Louisville, Kentucky based duo Otis Junior, and Dr. Dundiff share the visuals for their saccharin infused single “When It’s Sweet.”
“When It’s Sweet” is about an individual who is head over heels in love and while everyone else thinks he may have lost it, he is actually just as sane as everybody else. It’s a situation we have all experienced before and Otis Junior sure puts it bluntly on the track as he delivers a heartfelt performance that truly captures his innermost feelings. Producer Dr. Dundiff on the other hand, crafts a smooth head nodding backdrop that fuses vintage boom-bap and soothing soul elements.
The video is very bright and conceptual as well. I like the sugar motif and vibrant aesthetic used to convey the message of pure sweet love.
“When It’s Sweet”. is taken from their upcoming ‘Rising With It’ EP.
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