The last time we saw MC Whiteowl, he was out in the wilderness channeling his inner Rambo on One Chance but on his new song “Pickle Juice” he takes it back to the grimey streets of New York. The crazy thing is right now the first thing that popped in my mind when I saw the title is hannibal Buress’s infamous Pickle Juice sketch but I digress.


The video allows the viewer to spend the evening with the rapper, who travels through various parts of New York, chills with his crew, and rocks a live show. And it’s this intimate time spent with Whiteowl that provides even more insight into what makes him tick, which if you haven’t figured it out yet…is Hip-Hop. This is an artist who proudly professes his love for the culture, and his passion is contagious.

In addition to being his latest video, “Pickle Juice” is also the latest single we’re hearing from Whiteowl’s forthcoming project, Born Yesterday. The album is set to feature production from DJ Fred Ones, FatCat Hayze, Statik Selektah (“One Chance”), and Jakk Wonders, who provides the slapping boom-bap instrumental on “Pickle Juice.”

Check out the visuals, and head over to HYPEDDIT for the free .mp3 download. Stay tuned for more song leaks and visuals taken from Born Yesterday, which is set to drop this fall!


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