NYC representative Focus the truth delivers a noir video of his poignant song titled “Ride For Me”. The piano driven, drum-less track showcases Focus’s insightful perspective on friendship. The track comes off of Focus’s latest album ‘Love Will Get You Killed’ and is produced by London based beat maker Smoking Indoors who is also responsible for producing the vast majority of the album.

The gritty NYC video focuses on the rapper’s group of friends who are always  down to “Ride For” him. As always, Focus delivers a powerful message both through the lyrical content of the
track and with the dark emotional video.  Under the direction of seasoned veterans director Mohammed Hammad who specializes in narrative videos  about the human condition and DOP Jason Valenzuela the deep meanings behind the song is brought to life. Check it out right away.



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