Long Beach native hip-hop artist Cliff Savage goes for the jugular on his new energetic single titled “Raw Deposits.” Bolstered by a vibrant boomy trap backdrop, Savage delivers a fiery performance peppered with a devil-may-care attitude and off-the-cuff lyrics like “My product ain’t weak I be selling to the street/Everybody I done cook with really about to eat.”
The official music video, directed by Los Angeles-based director Kevin House (aka Streetjoos) has a dark cinematic aesthetic and mood. Making use of fluorescent and quick shots, he sure captures the offbeat energy of Savage.
Cliff believes in the importance of originality and tapping into your own authentic ideas while ignoring the hype and status quo. As such, he showcases his identity as Cliff Savage through his unique rap style, exceptional flow, and meticulous lyricism on this track.