“Wassup” is a neo-soul/hiphop posse cut that sees Pink Siifu and producer Ahwlee known together as B. Cool-Aid team up with MoRuf, Pher and Devin Morrison who all add their distinct styles to the track. The production is solemn, sparse and groovy while the expressive raps and sultry melodic runs seamlessly merge with one another.
Accompanying the track are the playful and meta visuals directed by Noah Porter and Matt Zolly depicting B. Cool Aid and a group of album contributors and friends shooting a music video with Siifu behind the camera while his hair is braided, friends dancing in front of the green screen, and Ho99o9 acting as bouncers.
Additionally, B. Cool Aid launches their B. Cool-Aid Valentine’s Hotline, a dial-in campaign to celebrate Valentine’s Day and Leather Blvd. Fans can call in to 914-2WASSUP (914-292-7787) and select from various number prompts to hear a snippet of “Wassup,” navigate their way through the various businesses that make up the world of Leather Blvd., and leave a message for their Valentine.
Stream “Wassup” on Spotify, Apple Music, YouTube, Deezer, SoundCloud, Bandcamp.
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