Emcee Ash The Author makes his mark with his new single “Effortless” which sees him embodying the spirit of the true go-getter. Armed with his versatile and expressive flow and candid lyrics, the rapper shares the ultimate uplifting message of pursuing one’s goals with everything as he reminds us that life’s too short to be dwelling on regrets. His vocal performance is quite punchy and the way he seamlessly blends in a superbly crafted hook also makes it dope.

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