The Hip Hop Shop is a place where all talent is welcome in showcasing their underground music that wouldn’t normally get a look from the mainstream world. During my time in school, I had the privilege in conducting various interviews with both local artists and industry heavyweights such as Charlemagne Tha God, PnB Rock, Lil Uzi Vert, DJ Envy and the cast of Shoboy in the Morning on 92.3 AMP Radio. Since graduation in 2017, I moved the production over to MSP Waves Radio; a free streaming service which airs on the Discord App. The show airs every Thursday night from 7-9PM EST.

Over the last year, things have been tough in trying to find a full-time position in the field. It forced me to think outside the box and figure out another way to attain my dream. During this time I accepted the fact that I had to be present on all social media platforms, including Facebook and most importantly, Facebook Live where The Underground Music Mix was born! On the show, my viewers submit their original music to my email in hopes that it is featured on the stream. If played, both I and the live audience rate the song on a scale from 1-5, while also providing in-depth critique to help the artist improve their song. The Underground Music Mix’s goal is to help shine a light on the various artists struggling to make their dreams a reality here on Facebook.

I take pride in my interviews for their depth and ability to help connect my audience with new talent. Often times, people overlook what they don’t know and this is why so many underground artists fail before they even start. The key is to connect with an audience on a level that goes beyond music, but how is this achieved? Conversation, that’s how. With the right questions, you can bring out the best in the individual. This is what helps them connect which in turn, provides a larger fanbase.