I had to dedicate this week’s show to a serious issue. I want to make sure that Hip Hop continues to have a voice on college radio. There is a long tradition of Hip Hop mixshows, just like mine, on independent stations. These platforms give the DJs total control of what they play, how their show functions, and the freedom to support local artists.
I know that I have been exposed to great artists that I might not have otherwise as a dedicated listener of college radio. It is a tradition that I hold near and dear to my heart. I am thankful to take inspiration from all the great programs before me, the ones that currently air, and the legacy program still going strong.
We need college radio.
The Masterplan Show, along with its successor Generation Next, has been a pillar and vital force in Canada’s Hip Hop community since its inception in 1989.
Beyond being one of the best Hip Hop shows for new Canadian and American Hip Hop, the institution has served as a launchpad for many artists on their come up story and helped shape the careers of icons in the city and worldwide.
Despite its 35-year legacy, CIUT abruptly cancelled the Generation Next show on June 7, 2025—without warning. Citing CRTC regulations around profanity, the station failed to provide any opportunity to address or rectify the issue before pulling the plug. No dialogue. No process.
This decision actively undermines the show’s historical contribution and the Hip Hop community’s access to public radio, a space where Hip Hop is already heavily marginalized. If this stands, we lose one of the few remaining platforms that has consistently centered Black voices, Hip Hop culture, and independent artistry in Canada.
THIS IS A CALL TO IMMEDIATE ACTION
We urge you to help to keep one of North America’s longest running Hip Hop radio shows available for future generations so that they may have a platform that is accessible to them, we cannot let this legacy be erased without resistance.
Sign the petition to reinstate Generation Next and protect its time slot for future generations.
Sign
https://www.change.org/p/save-canada-s-longest-running-hip-hop-radio-show
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Share this message and episode of Word is Bond Rap Radio to help get the word out. Mobilize your networks – artists, fans, DJs, journalists, educators, and community builders alike.
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Social Media please post your favorite Canadian Hip Hop artist hashtag #GenerationNext and #TheMasterplanShow to amplify awareness and advocate for the reinstatement of one of the nation’s longest-running and most culturally significant radio platforms.
This is bigger than a radio show. This is about preserving cultural memory, community access, and the future of Hip Hop in Canada.”
If they come for one of us, they come for all of us. This is serious. Please help out in any way you can.
Thank you!
This is episode #668 and was pre-recorded from my home studio and broadcast on 94.9 fm Radio Western in London, Ontario Canada on Thursday July 10, 2025 at 10:00 pm ET.
It features these songs . . .
LL Cool J – I Can’t Live Without My Radio
Ghetto Concept – Krazy World
2 Live Crew – Banned in the U.S.A.
Shirt & Jack Splash – Cancel Culture
Es – Speak Up & Speak Out
And then a freshly digitized tape that I recorded from CIUT back in April 2003.
Listen to Word is Bond Rap Radio
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- Streaming online via 94.9 fm Radio Western
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- The archive on Mixcloud
- Episodes from 2023 and onward, exclusively on Patreon
The Author
