Dallas-Fort Worth, TX-raised rapper/singer J-Will uses poetry and hip-hop as a way to deliver his insightful messages and now based in LA, he continues his soul searching with music that touches the soul and uplifts the spirits. His latest release “Institutionalized” is a contemplative record that explores the intersectionality of social injustice, religion, spirituality, and systemic racism while proving a hopeful element so as not to keep listeners in the gloom and doom for too long. Backed by the sombre and ominous backdrop provided by Venuz Beats, J-Will crafts a much-needed positive song in these crazy times.
The accompanying visual directed by Moon Man, has a cinematic and urgent feel with its moody aesthetic that captures real-time emotions. Using performance shots, engaging cut scenes and sublime transitions, the visual sure gets the job done.
Keep up with J-Will| Instagram