Kendrick Lamar is already one of the most iconic musical voices of his generation. After dropping an incredibly successful album in Good Kid, M.A.A.D City which earnt him critical acclaim and a worldwide profile, Kendrick has employed a much more active political and social element in his music and his endeavors, using his audience and media reach for good, progressive purposes.

There’s no clearer example of exactly how he’s managed to impact and unite people than at Cleveland State University where, at a Black Lives Matter conference, a 14-year-old was mistreated and slammed to the floor whilst arrested for being intoxicated. This sparked protests as students blocked the path of a police cruiser, with pepper spray used on the crowd. And the chant the protesters used? ‘We gon’ be Alright’.

Watch the epic video for his track ‘Alright’ here.